The clear wet stuff that come from taps, rivers and eye ducts

A coconut derived surfactant and viscosity builder (think bubbles and thickness)

A coconut derived non-ionic surfactant (bubble maker) that's ideal for foaming and cleansing. It is obtained from plants and is biodegradable, making it gentle for your skin, your home and the environment

Aka table salt, is used to thicken the liquid into a gel. It also helps all of the ingredients to evenly distribute within the formula to give a nice consistent clean.

A medium strength surfactant and great bubble maker that is made from the fatty acids of coconut oil. Its main job is to help water mix with grease and food soils before being rinsed away.

Is derived from citrus fruits (think lemons and oranges) and  in our home cleaning products it is used as a preservative and PH stabiliser.

A coconut derived, fully biodegradable cleansing agent added to increase viscosity and foam - that's chem speak for fluffy bubbles.

A biodegradable preservative that prevents your products from spoiling by stopping the growth of bacteria (for bacteria, our products would be the equivilant of a garden salad).

Is a glyceryl ether with the main function to boost the preservative Phenoxyethanol, helping it to prevent the growth of bacteria in your product.

Is a vegetable based chelating agent that works as a rinsing aid to help grime and bubbles rinse away. It also helps your dishes to dry quick and clean by reducing the amount of suds and water droplets left behind.