How close are you to breaking up with SUP?

We hope that question isn't too personal but don't worry, this is a safe zone...there's zero judgement here! 


You know when you're ready to break-up when all the tell-tale signs start appearing. Every time you look at them, you get irritated or annoyed. Everything they do seems to rub you up the wrong way. They can't do anything right. But you feel obligated to keep seeing them, day in day out? Urgh...


If you're feeling that way about single-use plastic bottles, like you're ready to break free and tell them it's over, we can help. We've developed a solution to refill and reuse so you can safely say to SUP... it's not me, it's you!


So here are the four stages of breaking up with single-use plastic as we see it...where are you at?


Stage 1: Blissfully Recycling

You're happily popping your single-use plastic bottles in the yellow recycling bin thinking they get recycled (aka you think things are going along swimmingly). Now, we're not here to preach to you about the plastic problem. We all know it exists and we're as guilty as anyone of contributing to it. But the stark reality is that only 12% of the plastic that gets put into your yellow recycling bin is actually recycled (according to the 2016-17 Australian Plastics Recycling Survey). Eek!


Stage 2: Habits Shift

You start changing your SUP bottle purchasing habits by using things like reusable coffee cups, water bottles and shopping bags (aka you start to notice a few things that aren't quite right with the relationship). But every time you go to the supermarket to buy another laundry liquid, handwash, bodywash or shampoo SUP bottle, you start to get a niggling feeling that it doesn't make sense to keep using things once and chucking them away. But what alternative do you have, right?


Stage 3: Pulling Away

You start buying refills (still single-use) or buying in bulk quantities at the supermarket so you can reduce the amount of SUP you consume even more (aka you start avoiding them and getting irked by the things they do on a regular basis). But you figure that there's still more that you could be doing...but you're just not sure where to start.


Stage 4: It's over...

You have a light bulb moment and commit to refilling and reusing the same bottles forever...and become part of the Zero Co circular economy by pre-ordering your box of Zero Co do-goodies delivering in September. (aka you realise it's not working and you take the leap and break up. For good!).


We know that everyone has their own style of breaking up. Some folks just take the plunge and rip off the bandaid and others might wait to see what other alternatives are out there. And whatever stage you're at now, you're at least doing something. And that's a great beginning. And as we say over here at Zero Co HQ (quoting Rage Against The Machine)....


It has to start somewhere
It has to start sometime
What better place than here?
What better time than now?


Time to discover more about how Zero Co works?